Research and Development

I have always loved to bake and in the past few years I have really started to get serious about it. For some, running is an outlet to relief stress, for me it's baking and singing. Singing aside, baking lets me unwind and create something that makes people feel good, even if only for the moment that they are consuming that delicious treat. So it's been a dream of mine to start a bakery for some time....so this is the start of that journey and I thought~ Why not document it from the very beginning. This will allow you to follow me through the whole thing...Research and Development, Naming process, and the opening of what is Seluna bakery.

So...here we go...where do we start? Well luckily my husband knows his stuff...Start with a business plan he said and don't get ahead of yourself. Good advice. Anyone who knows me knows that once I get an idea in my head I want to do it NOW..no waiting...quick planning (because to me EVERYTHING needs a plan)...NOW. Alright--lets start with a name.... .uhhh ok....blank... hmmm. After a few ideas---Autumn (My middle name) Delights, Half stacks, Cross bone Cupcakery etc. We have decided on Seluna Bakery--Can anyone guess why??

So on to research and development--First we made a list, everything I know how to make and things we want to add to the list. Everything on there I will make two a weekend until perfected and we can add to the website. (coming soon thanks to my sister-in-law who is also in charge of marketing)


First on the list-- S'more cupcakes-- A chocolate cupcake with graham cracker crust and marshmallow frosting...Cupcake with graham cracker crust-check...Marshmallow frosting-not so much...as soon as we tasted it it was awesome but the after taste was SALT...gritty salty mess...So now I know..No salt in the S'mallow frosting! What's next? Strawberry cupcakes with strawberry frosting, not just any, I found the Sprinkles recipe--for anyone who is not familiar with Sprinkles http://www.sprinkles.com/-It is the worlds first cupcakery out in California and is delicious.So why not try it?---Maybe I'll just put the strawberry frosting on the chocolate gram cupcakes--then cream cheese frosting on the strawberry cupcakes...yep sounds good.

Strawberry cupcakes were a success--Our friend Clay put it best I think--almost like pound cake--moist and dense so it doesn't fall apart when you bite into it...Cream cheese frosting went perfect with it...So on to the Strawberry frosting---DO NOT OVER WHIP---the directions say---phhft I can do that...or can I? With an 8 month old crawling around your legs and almost trying to walk can quickly divert my attention away from the frosting..so guess what..it got over whipped and Incorporated to much air...it was runny..not at all creamy and dense like it was supposed to be, BUT still tasted it great...Lesson learned--Don't make frosting you have to watch closely when your son is biting your leg, trying to crawl up the stairs or being brave and letting go of the chair to see if he can walk....doesn't always work....

Today's challenge--chocolate butterscotch cookies... according to my taster ( who is camped out on the couch) they were a success..the new name- *Chocolate Craters* add it to the list!

Next step--putting together made to order gift baskets,logo, overhead, more recipes and most important CLIENTS! More to come~~